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Which JCPenney brands are available at Sephora?

Thirteen Lune, meanwhile, curated a grouping of 39 brands for JCPenney that are also available on its own site. They include Wander Beauty, which is also stocked at Sephora, as well as other indie brands such as Shaz & Kiks, Joanna Vargas, Anové and Pholk.

Will Penney open a Sephora store?

A few years ago, Sephora shops at Penney would generate about four times more in sales per square foot than the store as a whole. But in the midst of a busy beauty market, Penney chief merchant Michelle Wlazlo sees an opening for the department store.

Does Penney have a Sephora?

Wlazlo, who joined Penney in early 2019 after stints at Target and GapInc, says the company will invest in making the beauty areas, which will typically be in the same prime locations as the Sephora ones, inviting with more open, brighter space to showcase an assortment Penney has come up with, rather than Sephora.

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